Bandai Namco Group Announces New Purpose and Corporate Logo

The Bandai Namco Group has decided to replace our existing Mission and Vision with a statement of Purpose. We will also introduce a new logo that embodies our new Purpose. These changes will be implemented at the start of the next Mid-term Plan in April 2022. Purpose: Fun for All into the Future Bandai Namco exists to share dreams, fun and inspiration with people around the world. Connecting people and societies in the enjoyment of uniquely entertaining products and services, we’re working to create a brighter future for everyone. Full press release (PDF): https://www.bandainamco.co.jp/cgi-bin/releases/index.cgi/en/press/10484?entry_id=7282 New logo: The new logo’s speech bubble motif, “Fukidashi” in Japanese, expresses the potential of the brand to connect with people around the world and inspire them with amazing ideas. The speech bubble also represents Japan’s manga culture that has become so popular everywhere. The logo stands for our determination to communicate with fans worldwide, to connect with our fans, and to create entertainment unique to Bandai Namco. The magenta used as the motif color not only represents diversity, but also creates a bright and fun impression and is easy to reproduce. https://i.imgur.com/oumUWb7l.jpg https://i.imgur.com/YtcBtTTl.jpg submitted by /u/Mront [link] [comments]
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